Getting visitors to your site is only half the battle. Once the visitor arrives, the site should provide an experience that’s best suited its demographic and ultimately hold their hand through to the key goals and conversions on the site. Conversion Rate Optimisation works to the principle of incremental gains through testing to improve conversion rate and revenues generated from your site.
PushON has a team that’s devoted to the discipline, absorbing news and trends hour by hour, week by week, attending conferences, studying towards recognised accreditations and working tirelessly to seek out legitimate openings online.
Best practice is a phrase that is lamented within the industry because what may be best practice for one website may not entirely translate to your website.
Sure, the largest eCommerce sites spend vast amounts of money to test their sites so they work optimally for them. There is nothing wrong with glances in the direction of these sites and taking inspiration, but err on the side of caution until it’s proven that these changes are relatable to your customer base, or it may well be to your detriment.
Make the Most of Existing Customers
New customer acquisition can be expensive and difficult and is good exercise in promoting your brand to generate traffic to the site. Now imagine all that effort being lost because the website isn’t completing the action of committing these people into fully fledged paying customers. Marketing to the site is essential but the cost of improving the conversion rate to convert more of these new customers is lower than the expense of increasing the raw number of new visitors to your site.
And your existing customers will thank you for it.
One Document to Rule them All
The pages of this bible not only add value to the site but can be applied to marketing messaging such as email creative, paid search ads or traditional marketing methods and you can be confident that you’re using a tone that is most appealing to your customer that will attract that all-important click and start them on their journey into the brand.
It’s Science …
… mixed with experience in understanding customers and a dash of common sense. Data is at the forefront of CRO; it is vital to understanding the frustrations of users and to look for resolutions. A mix of quantitative and qualitative data is the ideal scenario, and we have the tools to start improving the conversion on your site.
SEO gets visitors to your eCommerce site, but CRO gets them to the checkout. Find out how PushON can optimise your conversion rates.