Words can make your customers respect you, trust you, even love you. Write what people want to hear and they’ll prick up their ears. Write persuasively and they’ll reach out to you. Write convincingly and they’ll spend their money on you.
Words Help Customers Find You
A timely, compelling piece of content will sail through the social networks, touching innumerable people as it spreads your message. Authoritative, unique articles will lead website owners and bloggers to link to you again and again – and keep coming back for more.
Words are the language of the web crawler, too. They make the Googles and the Bings figure out what your site is about so they can better satisfy their users.
Good Copy Works Hard for You
Any fool can google a few keywords and rewrite other people’s articles. And there will always be someone willing to pay them to do it. That’s why the web creaks under weight of it. But being indistinguishable makes it less valuable and less authoritative, so Google punishes it.
When you fully absorb how powerful great online copy can be, you’ll unlock a marketing tool that converts marginally higher investments into disproportionately high returns.
Learn to Appreciate Quality Content
Successful modern copywriting has to harness dual demands: the human and the digital. That’s why PushON only employs the best, most experienced copywriters; they know how to navigate both briefs and create copy that’s as readable, engaging and shareable for people as it is intuitive for the search engines.
Editorial standards? They’re non-negotiable. Copy is crafted, not rattled out. Sources are verified; expertise is sought; opinions are invited; quotes are gathered. Our output is grammatically sound and proofed to a gleaming finish. This is how you get noticed over the swirling mass of content being posted every second online.
How do we know this? Because we see it working every time we analyse our clients’ conversions. Find out about how white papers can improve your online authority.