Digital RoundUP 13/05/2013
#UnitedWelcome – Manchester United’s Social Faux Pas
With news of Sir Alex Ferguson retiring on Tuesday we were shown social media at its most powerful with reports of David Moyes taking over. To our surprise on Thursday we managed to find a link that was to a tab on the Manchester United Facebook page and the text read – ‘#UnitedWelcome – Send your personal welcome to our new manager David Moyes’. This was up on the site before any confirmation of the appointment of David Moyes and news confirming the reports didn’t come for a couple of hours after this was leaked. The leak was caused by United’s only official Twitter (@Manutd_PO).
The power of social media strikes again, showing how sometimes preparation for announcements can go wrong and lead to the unveiling of a whole campaign before its actually live. The app is still yet to be published on the Facebook page, so our guesses are… Who did they fire for leaking the information too early? After they spent so long searching for a Social Media Campaign Manager in December.
Tuesday’s announcement led to unprecedented interest in Sir Alex Ferguson and his retirement, the Guardian via Twitter said they received the biggest ever day of traffic, even bigger than the Pope’s retirement!
The power of football. Biggest day ever for traffic on @guardian website yesterday (bigger than the Pope)
— Daniel Taylor (@DTguardian) May 9, 2013
This week YouTube launched its Trends Map, which provides a statistical breakdown of the different kinds of content that are popular in the United States. The dashboard allows you to view statistics based on shares, views, city region, gender, and age. Lets hope they make this a worldwide feature at some point soon!
Solaborate – Social Network for Tech Professionals
This week saw a new social platform being released into beta, targeted at tech professional to interact with other tech professionals. Based on the early previews and videos/pictures we can see it allows professionals to share documents and presentations, publish questions, conference, chat, video and best practices.
Solaborate even allows for collaboration on the other social platforms such as Facebook, Google+, Twitter and LinkedIn.
If you’re interested in signing up to Solaborate you can request a Beta Invite here.
Viber is to challenge Skype’s dominance by launching a desktop app which would enable calls, texts and video calls.
Dubbed Viber 3.0 the desktop release is coinciding with major updates for Android, iOS and Blackberry versions.
Viber chief executive Talmon Marco said;
People spend a substantial amount of time on their smartphones. However, a lot of that usage takes place at home or in the office, where they have laptops or desktops close by.
Bing using Klout as ranking factor
Klout has expanded its partnership with Microsoft by bringing its search results to the top of bing.
Questions that are put on Bing that have long been unanswered will be answered by ‘experts’ who are appointed by Klout ‘influencers’.
CEO of Klout Joe Fernandez said
People are starting to be interested not only in finding information, but also knowing where that information is coming from. When getting advice on how to take care of your garden, for instance, you’d probably much rather get advice from an influencer in the subject rather than someone who was just getting started gardening.
We know what questions people are asking, so we’ve curated the best questions and tied them back to the topics where people are influential.
Users could then +K with the answer if the answer was useful, adding to the experts Klout score.
The keynote speakers for the upcoming SAScon have been announced. They are Clancy Childs and John Veichmanis.
Clancy Childs is a Google Analytics’ product manager and is in the know regarding the most crucial tool for marketers. John Veichmanis is Expedia’s VP for Global Paid Search.
SAScon co-founder Simon Wharton said
SAScon is about the accountable modern marketer, digital is at the heart of any modern organisation. Bringing together speakers not only of this notoriety but of this extreme calibre in such a high level conference. It is a real statement of intent from SAScon.
SAScon is the perfect conference for both the client side agent and the in house marketer.
SAScon takes place on the 6th/7th of June 2013 and tickets can be bought here.
That’s the end of the roundUP this week we will leave you with this funny VIne that we saw. You can see more here