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Digital RoundUP 25/02/2013

PlayStation 4 Announced 

On Wednesday night the worst kept secret in video gaming was finally revealed with the announcement of the Sony Playstation 4. During a two hour presentation the assembled media were told and shown the capabilities of the ‘most powerful platform ever’. However we did not get to see the console and were only shown the  ”DualShock 4″ controller.

Interestingly there was an acknowledgement from Sony that the previous console was difficult to develop for. This time round they contacted games developers whilst the console was being made, hopefully this means that more games companies want to get involved on the PS4.

So what can we expect with the PS4?

  • A highly powerful AMD x86-based 8-core CPU, an enhanced GPU and amazingly 8GB of DDR5 RAM. This all means this will be the most powerful games console ever made and would go toe-toe with most gaming PC’s on the market.
  • Games will still be on Blu-ray discs but all games will be fully downloadable, and can be played instantly with downloading continuing as you play.
  • The PS4 will have an ‘Instant On’ feature which means the console never turns off but rather hibernates. This means that the user can instantly return to whatever was being played prior to turning off the console.
  • The controller features a ‘share’ button which means gameplay can be instantly uploaded to Facebook and video streaming sites.
  • The “PlayStation App” will enable iPhone, iPad, and Android based smartphones and tablets to become second screens
  • PlayStation 4 Eye – 1280 x 800 camera (Xbox Kinect style feature)
During the conference there were some game presentations that were truly astounding. Killzone and Watchdogs were graphically impressive.

 

Overall the PlayStation 4 is a smart piece of kit, the biggest disappointment was the fact the console was absent from the press conference. However this means it will most likely get shown at E3 in June. We are looking forward to it, now its over to Microsoft.

The PlayStation 4 is scheduled to be on sale in December 2013.

Google Glass

Google have been developing their revolutionary augmented reality head-mounted display for quite a while now, with little being shown apart from the headset over the last few years.

Now they are trying to push the sales in a social campaign by asking the question, ‘What would you do if you had Glass?’. To enter the competition you have to answer in 50 words of less with #ifihadglass using Google+ or Twitter, photos can be used and a short 15 second video can also be included.

The main drawback is that this is only available to U.S residents, meaning we will just have to write our own #ifihadglass tweet:

‘#ifihadglass I would visit the Wonders of the World and compare them using Glass to show the originals compared to 2013’s Wonders of the World.’ – Pedrom Pourkashanian

‘#ifihadglass I would go to a new city where I couldn’t speak the language and try and get a date by the end of the day’ – Jonny Pennington

‘#ifihadglass I could finally be on time for stuff without getting lost for 2 hours’ – James Whitelock

So I pose this question to you… What would you do if you had Glass?

Find more details here – if you are in the US you can enter on Twitter or Google+

interflora DISAPPEARS

Last Thursday, Martin Macdonald broke the news that Interflora had effectively been ‘wiped off the face of the Internet.’ Google hit the flower delivery service with a penalty which saw it virtually disappear from the SERPs for prime keywords it was previously ranking #1 for, including its own brand name. The company was sitting at the top of the search results for search terms such as ‘flowers’, ‘flower delivery’ and ‘florist’, but now finds itself buried in the 5th or 6th page.

Interflora Search Metrics

We can only speculate the full extent of Interflora’s bad behaviour, but it appears a long history of bad link building practices has caught up with them. A quick Link Detox showed over 70% toxic and suspicious links, this includes advertorials, link networks, web directories and paid blog posts on abandoned networks.

Following this incident, last Friday Matt Cutts posted a polite reminder on Google’s Webmaster Central blog that selling links is naughty and can lead to a penalty. It will be interesting to see how, and if, Interflora recover from this nightmare, whether they move to a new domain or start a long and gruelling recovery process, it won’t be easy.

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