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Google enhances UK search results

Following its successful launch in the US in May, search engine giant Google has now opened up its advanced search feature, Knowledge Graph, to users in the UK.

Knowledge Graph has been designed to offer those using the Google search site greater navigational assistance in locating that which Google believes its users might be looking for.

The Graph does this by providing – in addition to its standard search engine list – information on particular subject areas which different sections of the Google user base have already found.

Keying in the word ‘Victoria’ for example might generate in Knowledge Graph links to specific results on both the Australian state, Victoria, and the British Columbian capital city – also called Victoria.

Announcing the introduction of Knowledge Graph for UK users, Google’s top search executive, Amit Singhai, described Google’s search assistance as moving further towards a level of IT sophistication previously witnessed only in science fiction. He said:

“As a child […] I imagined a future where a […] computer would be able to answer any question I might ask, instantly. Today, we’re closer to that dream than I ever thought possible in my lifetime.”

Tying in with the search enhancements offered by Knowledge Graph, Singhai also unveiled details of a test currently being carried out by Google in which search engine results also generate links to information provided in the searcher’s own Gmail account.

Singhai gave the example of the search results on ‘a biking trip to Tahoe’ directing the user to information which friends who know about the bike trip may already have offered via their Gmail messages.

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