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Mobile rapidly gaining ground in gaming market

Mobile devices are becoming increasingly popular as a means for downloading and playing electronic games – so much so that traditional games console companies are being impacted.

These findings, from the recent National Gamers Survey, carried out by research organisation NewZoo together with online gaming provider GameHouse, have been seen by many commentators as one of the reasons why makers of consoles are now attempting to diversify into other areas such as online video streaming, via such outlets as BBC iPlayer.

Although, according to the survey, consoles still remain the dominant means for consumers to engage in gaming activity – with the devices currently being used by 51 per cent of those who are aged between 10 and 65, and who have access to the internet – the overall share of gaming revenue claimed by consoles is in decline.

In addition, the survey revealed the total amount taken from the sales of consoles rose by just one per cent between 2011 and 2012, while sales of boxed games for desktop and laptop computers over the same period fell by seven per cent.

Money spent on games accessed via mobile devices over the same period on the other hand rose by 30 per cent. Moreover, the amount of time devoted to playing games on mobile handsets was also found to have increased over the past year, by 43 per cent.

The survey also revealed that smartphones currently account for 75 per cent of the mobile devices used for gaming, with less than 20 per cent of mobile gaming devices consisting of more elementary phones, iPods and tablets.

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