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SAScon Live Blogging Day Two: 13 Things Online Dating Taught Me About Smashing Social KPIs

With an interesting title like that, I followed through on Simon’s promise that I would “shit myself laughing” and attended Return on Digital’s Laura Thomas‘s presentation.  I mentally prepared myself for memes like every good presentation should have but was surprised by reaction GIFs and the statement that “Tinder isn’t for long-term relationships.” Laura had a… Continue reading

SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it mildly) the average CEO and board of most of the large corporations don’t use social… Continue reading

SAScon Live Blogging Day One: Attribution – Success has Many Fathers, but Failure is an Orphan

I need to start with an apology as this is not quite the live blog that you might have been expecting. Not quite the start to my blogging career I’d hoped for either but with great events come certain technical issues of equal proportion and in this case the sheer turnout to the event has… Continue reading

SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller, one of the first points that anyone in digital marketing will have gleaned by now is… Continue reading

SAScon Live Blogging Day One – Learn How To Produce Persona Success Content in 45 Minutes or Less

When asked to pick a session to live blog from day one of SAScon 2014, my eyes immediately lit up at the chance to cover Opta Joe and his talk on Twitter tips  … (@jxreynolds if you are interested) … But Jonny Pennington got in there first and here I am with Danny Ashton of NeoMam Studios. I… Continue reading

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