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	<title>Comments on: PR agencies ‘need to embrace social media’</title>
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	<description>The Online Marketing People</description>
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		<title>By: Mike McGrail</title>
		<link>http://www.pushon.co.uk/news/pr-agencies-need-to-embrace-social-media/#comment-1155</link>
		<dc:creator>Mike McGrail</dc:creator>
		<pubDate>Thu, 24 Nov 2011 10:05:00 +0000</pubDate>
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		<description>Wow, what a newsflash. Perhaps change the date of this post to Nov 24th 2007 and it may be a little more pertinent. Mr Dyson is really making a statement here huh?</description>
		<content:encoded><![CDATA[<p>Wow, what a newsflash. Perhaps change the date of this post to Nov 24th 2007 and it may be a little more pertinent. Mr Dyson is really making a statement here huh?</p>
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		<title>By: James Crawford</title>
		<link>http://www.pushon.co.uk/news/pr-agencies-need-to-embrace-social-media/#comment-1154</link>
		<dc:creator>James Crawford</dc:creator>
		<pubDate>Thu, 24 Nov 2011 09:00:00 +0000</pubDate>
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		<description>The sad thing is that this is the same problem that the PR industry was discussing five years ago.  Most agencies will say they &#039;do&#039; social media, but often the digital competency is only skin deep and not ingrained into strategy.</description>
		<content:encoded><![CDATA[<p>The sad thing is that this is the same problem that the PR industry was discussing five years ago.  Most agencies will say they &#8216;do&#8217; social media, but often the digital competency is only skin deep and not ingrained into strategy.</p>
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