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Social media is a term that many would struggle to defy, with the exchange of opinions and useful information being the key driving force. Wikipedia defines Social Media as – the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Is this a generic… Continue reading
PPC is one of the founding cornerstones of Google, and all online search for that matter, so one of the key things you can do as an advertiser is get your paid ads working as hard for you as possible! As such one of the key things you can do to ring out as much… Continue reading
The Google Grants programme has just celebrated its 10th birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the… Continue reading
This month we’re beginning a new series of posts that we’re calling FocusON. Each month we’ll focus our posts on a different aspect of digital marketing, and we’re kicking off by talking about Pay Per Click advertising. To celebrate the launch of FocusON, we’re giving away a Google Chromebook to one lucky reader. Simply visit the… Continue reading
Pay per click (PPC) marketing is a catch-all term used to describe paid website promotion via a range of platforms, including search engines such as Google and Bing, social platforms such as Facebook, and advertising networks such as Google AdWords. Today we’ll be focussing on PPC search advertising, but we’ll be delving further into paid… Continue reading
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