Search Engine Optimisation (SEO) and Marketing from Manchester

Search Engine Optimisation (SEO)

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process by which we help you make your website rate as well as it can with search engines. This is commonly known as SEO. When we say search engines, we mean predominantly:

These are by far the biggest players and for the vast majority of business, the most important search engines.

Once a search engine knows about your website, you want it to look at just about every nook and cranny of your website, and to have a very good idea of what your site is about. Search Engine Optimisation (SEO) is about understanding your business and retrofitting your website where appropriate to ensure search engines understand your business.

Why would you want to do Search Engine Optimisation (SEO)?

Well, search engines care about relevance. When someone does a search for a particular term or phrase, the search engine (SE) wants to return results that are relevant to the search so that the viewer uses that engine again - maybe next time they will click on a revenue-generating service.

So we make sure that the SE knows every possible word on your site that is relevant to you. We also emphasise some of the words and phrases on your site because we can tell that potential clients are searching for your product or service using those terms and phrases.

So if your website isn’t optimised for search, precisely what is it supposed to be doing for you?