Search Engine Submission
Search Engines such as Google, Yahoo, Ask, and MSN use spiders that search websites on the Internet.
Why do you need Search Engine Submission?
Search Engine Submission is generally only required if a website is not visible to Search Engines. You would normally only submit to the main search engines for new sites, or submit new pages on a site.
Mass search engine submission was a service offered by SEO companies when the Internet was young, however search engines have become much better at finding websites, and as illustrated in the following graph of UK search engine share, it is important to focus on the main 3 or 4 search engines.
Statistics from Hitwise - correct as of February 2007
If the main search engines index your site, it is likely that the smaller ones will do too.
So what should you focus your efforts on now that the main search engines can find you?
Link Building
A more important area to work on to increase prominence in search engine rankings, is to ensure you have relevant links pointing to your site.
For any topic you choose, there is likely to be several, or even several million websites that cover that topic. Search engines use complex, and continuously changing algorithms to determine what order to display these search results.
There are many factors which search engines they take into account when ordering search results, one important factor is the volume and quantity of links pointing to a site.
PushON develop carefully timed link building programs to generate a good balance of quality links, and sufficient volume to make a significant impact in search engine results.
Best Practice Link Building
It is very important that best practices are adhered to, because mass link exchange, link farms, irrelevant links and spikes in link volume can cause the site to be black listed by the search engines.
Website Directory Submission
Relevant links pointing to your site can also be obtained by listing your site in directories under your industry category. There are vast amounts of directories, varying from general to niche and offering free or premium paid listings. Examples are Yell.com, Thomson Local, and Yahoo Directory.
PushON have staff that specialise in link building to achieve higher search engine ranking, and we have developed a database of directory sites where we select appropriate directories for each client.
Online PR to Build Links
It is possible to generate relevant links is to write articles and submit to news distribution sites. Many websites publish press releases and articles, with reference to the author and original website.
PushON can co-ordinate online press releases and distribute on your behalf.
Link Bait and Viral Marketing to Generate Links
Another way to generate links is to offer users something useful, free, funny or interesting on your main website. Website authors and bloggers will link to the site if they think their readers will benefit from the resource.
Examples of link bait are online recipes, colour pickers, games, or free white paper reports.
Viral Marketing works in a similar way, but the useful, free, funny or interesting item is distributed, and if successful, people will pass on and link to it.
Contact PushON if you're interested in Search Engine Submission, or developing a Link Building Campaign.
