Online Marketing Services
PushON provide a full range of Online Digital Marketing Services, however a client’s requirements and budget are always unique. In general, you can consider Digital Marketing to have two main focuses:
Search Engine Optimisation and Search Engine Marketing.
First of all we consider factors affecting the performance of your site itself. This is Search Engine Optimisation (SEO). This is to ensure that your site will be accessible via search engines such as Google. After all, if the search engines cannot see the content on your site, they cannot deliver a potential customer to it.
We look at how well the site was built and at its content as well. If you would like a free report on how well your site is working, please fill in our free Website Analysis.
Secondly, there are many off-site factors that effect how easy your website is to find. There are many strategies that can be applied to generating relevant traffic to your site, which can be described as Search Engine Marketing (SEM).
PushON can also provide a wide range of online marketing support services. We find that Email marketing can produce excellent results if delivered professionally and sensitively to your audience’s requirements.
When you need quick results with a measurable cost of acquisition, Pay Per Click (PPC) is an excellent methodology. This is a facility that is accessible via anyone who has a browser. There are currently two major providers of Pay Per Click services in the UK:
We can ensure that you are only targeting relevant website traffic with your PPC campaign with the aim of driving down the cost of acquisition of that traffic. All too frequently, PPC is seen as a quick fix solution with no real consideration given to click-cost inflation and the relevence of organic Search Engine Optimisation.
We strive to ensure that we stay at the cutting edge of online marketing. We have recently delivered excellent results deploying what is becoming known as Social Media Optimisation (SMO) techniques. These techniques capitalise on the opportunities delivered via the range of increasingly popular social networking sites.
If you know you have a particular requirement then please don't hesitate to contact us. However, if you are unsure as to how you need to progress, we will be very happy to provide you with a free Website Analysis, which should give you an idea of your online strengths and weaknesses. We will certainly be happy to take your call and clarify any thoughts you have.
