Blog Marketing
Blog Marketing can be an effective form of online marketing. It can help increase traffic to your main website, and it's easy to keep it up-to-date.
What is a Blog?
A blog is a template based website which shows regularly updated user generated content. The format is in the style of journal, with articles or post, and it requires no technical knowledge to update.
Why use a Blog for Marketing?
Because of the nature of a blog, it is easy to keep updating it. This means it can be a great way to publish company news, offers and links to your main site.
A blog can add integrity and openness that is often unattainable using a standard corporate website. It gives the opportunity for you to interact with consumers on a more individual basis, encouraging comments and conversations. The format is more informal than a typical company website, and it can be left open for staff members to contribute.
The best thing about using a blog to promote your website is that you can maintain it yourself, so once it's set up, you don't need a developer to update it.
Create a Branded Blog
PushON can help get you started with a company blog; we can set up a professional blog with your company branding.
PushON can also provide training for your staff, from how to write a basic post to adding images, links and video. We will also brief you on best practices which can help increase search engine visibility, and legal issues you need to keep in mind.
Examples of Business Blogs
PushON have our own company blog, which is here: PushON blog
We encourage our staff to maintain a blog:
Writing Articles & Maintaining Blogs
We support our clients with ideas, training and guidance for maintaining their business blogs. For some clients we write on their behalf about their industry.
Here are some of the blogs we support:
We have also set up the following branded company blogs - these clients fend for themselves:
Contact PushON if you would like further information about setting up your own branded company blog.
