Pay-per-click (PPC) marketing allows us to “bid” for a position in search engines’ sponsored results when web users search for certain words or terms. You pay only when a user clicks on your advert.
Unlike Search Engine Optimisation (SEO), results can be achieved within minutes of the campaign being launched.
Specifically Targeted, Reducing Wasted Ad Costs
This form of marketing enables a great deal of control over when your brand is displayed and to whom. You can reach customers when they are looking for a service that you offer, in the location you offer it, and even at the times when you can answer their call.
Alongside correct tracking, this highly targeted marketing allows you to run a campaign that demonstrates value and can be continually refined and improved based on the results.
Only Pay for People who are Interested
The cost structure for your adverts is generally based on pay-per-click bids, which means you set the maximum amount you are willing to pay for each time a potential customer clicks on your advert. Don’t be put off by the word “pay” – a typical click costs pennies, although for high-value, high-comptition sectors, it is often worth bidding higher to get more visitors.
Other price models are allowed within a Paid Search Marketing campaign – e.g. cost per impression (simply appearing on a site but not necessarily being clicked), where you set the maximum amount you are willing to pay for every thousand impressions, or cost per conversion (where you set a target cost for a sale, lead or other defined action).
Efficient Campaign Management
This type of marketing is the most targeted and manageable imaginable. However, it still takes constant review and research to ensure that your PPC campaign is relevant to the latest search trends and is as efficient as possible.
PushON has expert PPC consultants who can run effective PPC campaigns for you. If you’re interested in hearing more about our PPC services, get in touch with us.
