To the trained eye, Google Analytics can provide a wealth of knowledge about your website, from:
- How many visitors there have been to your site
- How they reached your site (e.g through a referral, from search engine results, through paid advertising or by directly typing in a web address)
- What content (page) is the most popular
Google Analytics is one of a number of web analysis tools available and is considered by many to be the industry standard. It is reportedly used by approximately 57% of the top 10,000 most popular websites [1].
At PushON, we use Google Analytics as one of a selection of analytical tools to provide you with detailed insights into your website.
If your website is lacking any sort of analytics software then you could be missing out on essential business information about your customers, products and services. Call or email us if you’d like to find out more about how we can use Google Analytics to help your business.
[1] “Google Analytics Usage Statistics”. BuiltWith. Retrieved 2010-02-17.
