On-page SEO is often described as part science and part art. Understanding how search engines read content on a web page is certainly crucial but ultimately we are looking for content that delights people and draws them into completing a meaningful action for the client. The action might be making a purchase, filling in a form, subscribing to a newsletter, downloading a document or anything that is relevant for the client.
So how do we optimise a web page for search? Initially, it is by understanding what the focus of the page is. Prior to undertaking any on-page work, we’ll have thoroughly researched the range of key search terms and phrases appropriate to the website and developed a thematic key search term structure. Each web page will be optimised for perhaps three closely related and relevant search terms based on what the customer wants.
Get in touch with PushON today to discuss your internet marketing requirements and to find out about growing your business online.