Reputation management is an important way of maintaining a positive image for your brand. Using search engine optimisation (SEO) techniques, it’s possible to ensure that any praise for your company ranks highly when potential clients research it online.
Our campaign will initially evaluate how well your company comes across after searching its name. From there, we’ll Google related search terms to build up a picture as to how you are perceived online. To do this, we’ll use keyword research to see how people are getting to your site and companies like yours, and then tailor our SEO around the results.
Next, we’ll look to optimise your own website pages to make sure they appear at the top of Google’s rankings. This means that when people search certain terms, your own content will be brought up. The value of a number one ranking on Google should not be underestimated, and if your own site ranks highly you are effectively in control of how your company is perceived.
Managing your reputation online in an effective manner is a great way to promote your company. In addition to a great website and excellent adverts, making sure your firm comes across well in a Google search can help you pick up new customers and improve your business.
PushON has an experienced team of SEO experts who can guide you through the process of optimising your website. If you want us to explain more about SEO or how we can help you, just call or email us.