Social Media Optimisation (SMO)

Social Media Optimisation or SMO involves various techniques to optimise a website so that it is easily connected to online communities. This can involve bookmarking a website, or publishing content to online communities.

Social Bookmarking

There are various social bookmarking sites including Del.icio.us, Furl and Digg. When you bookmark a site using one of these tools it acts as a vote, and links to your site so that other users of the bookmarking tool, with a similar interest will be shown the link, and often a brief description.

Developing Online Presence within Social Communities

You can build a presence within online communities, for example

• PushON have a Branded MySpace page, Company YouTube Profile, and Corporate Squidoo Page.
• Virtuaffinity - have a Company Flickr Profile.
• Manchester NTI use social event publishing sites such as Eventful.

Your company may not suit all social communities, so PushON will advise on what type of community would help promote your site to relevant audience.

PushON do Social Media Optimisation

Contact PushON if you want more information on how Social Media Optimisation can work for your company.