It’s important to monitor what’s being said online about your brand. On a basic level it will give you an idea of the amount of conversations being had about your brand and how much presence it has.
It can give you an idea of what your customers are saying about your product or brand. This is almost like having a naturally occurring market research studio running for free.
Monitoring online conversations around your brand can also mean you have the option to intervene if there’s anything that needs responding to, and this is an important part of online reputation management. It’s amazing how disarming it can be for a user to get a personal response to a public criticism of a brand posted on a network or blog. It is usually appreciated and can douse a potential firestorm if caught early. In PR terms, that’s priceless.
You can also monitor key words around your industry, letting you see what kinds of trends are emerging that you might want to react to.
PushON does Online Brand Monitoring
PushON can monitor both brand mentions and industry key words using specialist tools. Social media brand monitoring and general online brand monitoring includes watching social media, blogs, comments, forums and websites. We can then provide recommended actions from this information that could help your online presence.
If you want to hear more about how PushON could help with brand monitoring, get in touch.