Position Description: Web Analyst PushON is an award-winning online marketing agency based in central Manchester. We deliver search and social media marketing, analytics and web development services on behalf of local and international clients. We are seeking a web analyst with a minimum three years’ industry experience to join our growing insights team. The demand… Continue reading

You can do all the checking you like, but it’s quite likely that you will never find all the glitches that your users will find. There are a number of ways you can keep up to date with issues with your site.  I’ve added a list of some easy and cheap methods: Track your error… Continue reading

Michael Notté from KAIZEN Analytics has written a great post on how you can use your website tracking results to drive your business.  The whole post is excellent reading, and I particularly like the section on defining your goals.  It brings this shiny new online arena, which is less than 20 years old back to… Continue reading

This is work in progress, but I’m compiling a list of blogs, software and plugins that help make Web Analytics less painful. Analytics installation has been the bain of my life this month, so I’ve been reading up on the topic more than usual. I’ll focus heavily on Google Analytics, as this is my poison… Continue reading

I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US. Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a… Continue reading