PushON is an award-winning online marketing agency based in central Manchester. We deliver search and social media marketing, analytics and web development services on behalf of local and international clients.

We are seeking a web analyst with a minimum three years’ industry experience to join our growing insights team. The demand for our services is growing rapidly. We work with a diverse range of intriguing clients, in the UK and Europe, who trust us to guide them

You will…

• Support  our online marketing team by providing accurate and timely reporting against defined KPIs
• Work with clients to identify business objectives and translate those objectives into measureable conversion goals
• Collaborate with team members and partner agencies to provide measurement solutions across a wide range of on- and off-line channels
• Produce comprehensive measurement and reporting plans
• Generate actionable insights from complex data sets and use these insights to help guide strategic decision-making and process improvement
• Identify and monitor emerging trends, opportunities and threats in client sectors
• Follow trends and innovations in the search, social and analytics sector and champion best practices within the agency
• Demonstrate PushON’s expertise in the web analytics space by contributing to industry blogs and conferences

You will be…

• A creative problem solver with obsessive attention to detail
• Educated to degree level in marketing, communications, statistics or a related discipline
• Experienced in analysing, planning and executing a range of online marketing services including search engine optimisation (SEO), pay-per-click (PPC) and social media marketing (SMM); experience with other channels such as affiliate marketing will be highly regarded
• Data literate and able to communicate statistical concepts to a non-specialist audience
• Able to express complex ideas intelligently, fluently and to a high standard of grammar and expression in written reports
• Comfortable presenting complex ideas to non-experts and defending your conclusions before senior decision-makers
• Highly proficient in Microsoft Excel; knowledge of SQL and experience with will be highly regarded
• Highly proficient in Google Analytics; experience with mobile web analytics and other analytics packages such as Omniture or Webtrends will be highly regarded
• Highly proficient in using Microsoft Excel to manage and analyse large data sets; experience with SPSS, SAS or other data analysis tools will be highly regarded
• Proficient in Microsoft Word and PowerPoint; experience with project management, diagramming or other software will be highly regarded
• Self-directed and able to work with minimal supervision in a dynamic and challenging environment

Salary is dependent on experience and ability. We welcome enquiries from anyone who thinks they can step up to the mark. We do not welcome enquiries from recruitment agencies. None whatsoever. There are no exceptions.

Personality is important within PushON. Its an enormously supportive and collaborative environment. We work very hard and enjoy that. We also socialise regularly.

If you believe you may be what we are looking for, please send your CV to info@pushon.co.uk or call 0844 967 0565 and speak to Simon.

Seriously, no recruitment agencies.

The post Web/Data Analyst Position at an Award Winning Online Marketing Agency in Manchester appeared first on PushON Ltd.

There are a number of ways you can keep up to date with issues with your site.  I’ve added a list of some easy and cheap methods:

Track your error pages

Google Analytics is a free option, great for small businesses.  If you modify your code on your error pages, you can check regularly for broken links and problem pages (these may even be broken links from other sites or links typed in by users).

With this knowledge, you can fix issues with your site, request that other sites linking to you update their links, or create some custom content that people seem to want to find.

Here’s a link to the instructions, Keemo has written up.

Check out your goal funnel

Here you can identify issues (not necessarily just errors), with your conversion path. This may uncover a particular problem page, which puts users off buying or signing up.

If you’re using Google Analytics, you can set this up quite easily by changing the settings and adding each url used for a purchase process.  Other Analytics packages allow you to do this also.

Now, about that 10 page checkout process…

Monitor your server status

If you’ve got an advertising campaign on the go, it’s important to check for server outages.  Sign up to something like Monatastic, which will send you an email every time you need to pause your advertising and kick the server.

Ask your users

You can install a couple of feedback tools which can ask your users about their experience of the site, or view what they do. Use ClickTale for videoing your users path, Google Talk Chatback to let them ask questions or talk to you, and 4Q to ask them how their experience was once they have finished.

More fantastic tips on fixing usability issues with your website here: Conversion Rate Experts.

Fresh eyes

Get someone else to look at it.  Ask them to complete a set of tasks, and talk to them while they’re doing it. When you’ve designed a process, it’s obviously logical to you, but is it logical to everyone else?

The post What's Wrong With My Website? appeared first on PushON Ltd.

This is the bit :

“Every site should be designed to meet 4 essential goals: acquire, engage, convert and retain. Take your list of micro goals (and related insights) and assign one of the 4 essential goals.

Examples:

• Get maximum traffic from organic search (= Acquisition)
• Get users to read product description (= Engagement)
• Get users to purchase products (= Conversion)
• Get users to come back (= Retention)”

Read the rest of the post here: Defining actionable & business-driven KPI’s – a practical methodology

For your website to be useful (to you and your user), you must ensure your site has these steps in place, and that you have a way of getting people back (e.g. an email newsletter, follow up call or RSS feed).

You then need to ensure you have your goals tracked with your analytics package.  And based on the results of your marketing campaigns (using these defined goals), you can make more informed decisions about what to spend your budget on next, what needs to be improved, etc.

You can then do more than just tick the box of “yes I have a website”.

The post Acquire, engage, convert and retain website visitors appeared first on PushON Ltd.

Analytics installation has been the bain of my life this month, so I’ve been reading up on the topic more than usual.

I’ll focus heavily on Google Analytics, as this is my poison of choice, but will develop this to include more resources for alternative Analytics solutions further down the line.

If you have any suggestions, or would like your site to feature, then please add a comment & I’ll update the list… if I like it.

Introductions & Explanations

• What is Web Analytics Wiki has the answer
  
• What do these metrics mean?

Analytics Installation Guides

• Google Analytics Installation Guide – By Google
• Google Analytics Installation Guide from Epic One – Much more clear than Google’s Effort

E-Commerce Tracking

• Standard E-commerce Tracking
• E-commerce Using 3rd Party Shopping Cart

Advanced Analytics

• Exact Pay Per Click keyword reporting (will tell you what phrases you pay for when phrase/broad matching)
  
• Track your phone calls within Analytics
• Web Analytics Can Track Offline Campaigns
• Tracking Offline Campaigns (ROI Version)
• How to track 301 redirected websites
• Using Google Analytics to track “exit links” (which external links people use on your site/where they go next)
• Tracking Google TV Adverts
• Tracking traffic from a Twitter Campaign
• Track Downloads (e.g. PDF, AVI, Excel, or WMV)
• Track your Email campaign
• Track your 404 pages (error not found)
• Get the exact page of your referring url

Check Analytics Is Installed

• SiteScan – Diagnostics tool that produces a report for each page of you site
• WASP – Plugin for Firefox
• GA? – Very simple plugin for Firefox

Analytics Blogs

• JU2 Esense Analytics Blog – News, tips and links to resources helping you make use of data.
• Hurol Inan – Short, easy to read tips
• Occam’s Razor – Excellent blog about Analytics, very Google oriented
• Epic One – Great tips & tools from an agency specialising in Analytics
• Visual Revenue – open minded, with info on a variety of analytics tools – veering towards Yahoo

Blog Analytics

Let’s not reinvent the wheel, here’s Lee Odden’s list of blog analytics tools

Certification and Training

• Web Analytics Association Certification – this is likely to start in early 2009
• E-Consultancy courses – based in the UK
  
• Conversion University – Online resources by Google
  

Analytics Software

These are some of the popular Analytics solutions available.

• Google Analytics – Free analytics package
  
• Google Urchin – Server side paid for analytics package
• Omniture
• Webtrends
• Coremetrics
• Indextools – acquired by Yahoo

Other Analytics Resources

• Web Analytics Discussion Group (on Yahoo! Groups)
• E-consultancy Web Analytics Section
• eMetrics
• Great presentation by Yahoo [PDF] – Don’t just report, take action based on results
• Lesser Known Features Of Google Analytics
• Introduction To Analytics For Non Profit Organisations – (useful for profit making organisations too!)

Social Media Analytics

• Beyond Analysis
• co.mments
• Cymfony
• Compete
• Envisional
• IceRocket
• Nielson Buzz Metrics
• Opinmind
• Radian6
• Reputica
• Reputrace
• SEER by VML
• Sentiment Metrics

(List courtesy of Andy Cleff)

Excellent screencast

It will never be perfect

There are a number of reasons why your tracking will never be a 100% accurate account of what happens to your website in real life. For example, some tracking is dependant on Cookies, and/or JavaScript which are often blocked or deleted (Avinash has a great article on types of Cookies involved in tracking).  And tracking using server logs can vastly overestimate your visitors if each image and page element is tracked as a unique hit.

However, most of the large errors and inaccuracies with Web Analytics will be down to the installation rather than the tool itself.  So take the time to check your work, using tools mentioned above, and cross referencing with the number of enquiries/purchase actually received.

I love the quote by June Li, who says:

“Complaining about the inaccuracy of web traffic numbers is almost like complaining about weather forecasts. Yes, weather forecasts are inaccurate. We still want those forecasts even though we know that they’re not 100% accurate.”

If you compare the accuracy of tracking an online campaign to a magazine or television advert for example, I think it puts it in perspective.

Other than setting up specific phone numbers or offer codes, how do you know what advert the consumer saw and on what channel?

Analytics can be an utter nightmare to get right, but it’s really worth it because otherwise you’re just playing in the dark.

The post Web Analytics Resources appeared first on PushON Ltd.

Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a good ROI.  And when I’m working on a non-ecommerce site, I aim to achieve the highest number of conversions, and lowest cost per conversion.

However, up until now, I’ve not assigned a monetary goal value to non e-commerce sites.  But with input from clients who have a rough idea of how many enquiries result in sales, and the average value of a sale, we can see a more informed representation of the Return On Investment (ROI) that we achieve.

ROI Revolution suggest that you would divide the average sale by the number of enquiries required to acheive a sale.

The benefit they see is much more information available in the pre-defined reports.  But what I can see as a big advantage is assigning a different monetary value for a different type of enquiry which may achieve a higher average conversion rate (post initial enquiry) and/or higher average sale price.

This gives a higher degree of clarity (albeit estimated), so you have more information to tailor your Pay Per Click spend to achieve a higher ROI.

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