Posts tagged with “google adwords”

SEO Weekly Round-Up #10

seo
Posted on October 12, 2011 by Laura Swain

Greetings fellow earthlings and welcome to our latest summary of SEO-related things we spotted this week. Raven Blog – Forecasting Traffic by Keyword Rank: Do you ever feel buried under a mountain of metrics? Are you grabbing data here, there and everywhere in an attempt to wow clients that, most likely, do not appreciate the… Read more >

Posted in Blog, SEO Resources, seo weekly | Tagged , , | 2 Comments

Another Google AdWords Professional In Our Ranks

Posted on December 16, 2008 by Katrina Gallagher

I’m very happy to say that our Search Marketing Consultant, Sam passed the Google AdWords Professional Exam on Friday. We’re very proud that he’s completed it, and with an impressive score too!

Posted in Google, PPC Blog | Tagged , , | 2 Comments

Can you use Broad, Exact and Phrase Match together in Pay Per Click?

Posted on August 19, 2008 by Katrina Gallagher

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference to exact… Read more >

Posted in PPC Blog | Tagged , , , , | 2 Comments

Google AdWords PPC – Embedded match

Posted on August 19, 2008 by Katrina Gallagher

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Read more >

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Using Your Keyword In Pay Per Click Adverts

Posted on August 7, 2008 by Katrina Gallagher

Creating Pay Per Click Adverts When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts. This is where you use the text {keyword:default text} to pull in the keyword that a user types to triggers the advert. This means you can… Read more >

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