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FocusON: Are You Making The Most Out Of Your Google Grants Account?

The Google Grants programme has just celebrated its 10th birthday. Launched in April 2003, this scheme has evolved over the years and Google works with registered charities, providing them with grants to spend in Adwords. However, the number of charities that are actively using this suggests that the majority of UK charities are either overlooking the… Continue reading

SEO Weekly Round-Up #10

Greetings fellow earthlings and welcome to our latest summary of SEO-related things we spotted this week. Raven Blog – Forecasting Traffic by Keyword Rank: Do you ever feel buried under a mountain of metrics? Are you grabbing data here, there and everywhere in an attempt to wow clients that, most likely, do not appreciate the… Continue reading

Google AdWords PPC – Embedded match

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading

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