Fantastic day for the PushON team… OK, so it was a long and boring day, but the great news is that Mark qualified as a Google AdWords Professional, and I’ve qualified as a Microsoft adExcellence Member.

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference to exact… Continue reading

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading

Creating Pay Per Click Adverts When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts. This is where you use the text {keyword:default text} to pull in the keyword that a user types to triggers the advert. This means you can… Continue reading