Posts tagged with “PPC Blog”

Google AdWords New Interface Usability

Posted on May 20, 2009 by Katrina Gallagher

I love the new features, and it’s a great improvement on the old interface, but there’s one schoolboy usability error that I’ve just noticed: Can you guess what I’m on about?

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Another Google AdWords Professional In Our Ranks

Posted on December 16, 2008 by Katrina Gallagher

I’m very happy to say that our Search Marketing Consultant, Sam passed the Google AdWords Professional Exam on Friday. We’re very proud that he’s completed it, and with an impressive score too!

Posted in Google, PPC Blog | Tagged , , | 2 Comments

Pay Per Click Marketing Management Exams

Posted on November 28, 2008 by Katrina Gallagher

Fantastic day for the PushON team… OK, so it was a long and boring day, but the great news is that Mark qualified as a Google AdWords Professional, and I’ve qualified as a Microsoft adExcellence Member.

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Create A Successful Pay Per Click Campaign

Posted on September 10, 2008 by Katrina Gallagher

Make sure you’re using Analytics correctly.  The main priorities are as follows: Conversion tracking Goal tracking Keyword tracking Use the ‘Search Query Report’ in AdWords Check our previous post on Setting up Analytics for guidance & resources. Manage your bids based on your return on investment*. Choose your bidding strategy Take the time to understand… Read more >

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Can you use Broad, Exact and Phrase Match together in Pay Per Click?

Posted on August 19, 2008 by Katrina Gallagher

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference to exact… Read more >

Posted in PPC Blog | Tagged , , , , | 2 Comments