I’m very happy to say that our Search Marketing Consultant, Sam passed the Google AdWords Professional Exam on Friday. We’re very proud that he’s completed it, and with an impressive score too!

Fantastic day for the PushON team… OK, so it was a long and boring day, but the great news is that Mark qualified as a Google AdWords Professional, and I’ve qualified as a Microsoft adExcellence Member.

Make sure you’re using Analytics correctly.  The main priorities are as follows: Conversion tracking Goal tracking Keyword tracking Use the ‘Search Query Report’ in AdWords Check our previous post on Setting up Analytics for guidance & resources. Manage your bids based on your return on investment*. Choose your bidding strategy Take the time to understand… Continue reading

This is my current favourite Pay Per Click advert:

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference to exact… Continue reading