What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading

Creating Pay Per Click Adverts When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts. This is where you use the text {keyword:default text} to pull in the keyword that a user types to triggers the advert. This means you can… Continue reading

I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US. Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a… Continue reading