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Create A Successful Pay Per Click Campaign

Make sure you’re using Analytics correctly.  The main priorities are as follows: Conversion tracking Goal tracking Keyword tracking Use the ‘Search Query Report’ in AdWords Check our previous post on Setting up Analytics for guidance & resources. Manage your bids based on your return on investment*. Choose your bidding strategy Take the time to understand… Continue reading

Google AdWords PPC – Embedded match

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading

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