Make sure you’re using Analytics correctly.  The main priorities are as follows: Conversion tracking Goal tracking Keyword tracking Use the ‘Search Query Report’ in AdWords Check our previous post on Setting up Analytics for guidance & resources. Manage your bids based on your return on investment*. Choose your bidding strategy Take the time to understand… Continue reading

This is my current favourite Pay Per Click advert:

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading

Creating Pay Per Click Adverts When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts. This is where you use the text {keyword:default text} to pull in the keyword that a user types to triggers the advert. This means you can… Continue reading

I presented a short Pay Per Click Marketing course for small business owners in Manchester last week. Here are the slides from the evening: [slideshare id=521888&doc=ppc-to-increase-traffic-to-your-website-1216633014713909-9&w=425] I’ll be doing another one in December, so keep an eye on the blog for the details.