I presented a short Pay Per Click Marketing course for small business owners in Manchester last week. Here are the slides from the evening: [slideshare id=521888&doc=ppc-to-increase-traffic-to-your-website-1216633014713909-9&w=425] I’ll be doing another one in December, so keep an eye on the blog for the details.

I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US. Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a… Continue reading