#UnitedWelcome – Manchester United’s Social Faux Pas

With news of Sir Alex Ferguson retiring on Tuesday we were shown social media at its most powerful with reports of David Moyes taking over. To our surprise on Thursday we managed to find a link that was to a tab on the Manchester United Facebook page and the text read – ‘#UnitedWelcome – Send your personal welcome to our new manager David Moyes’. This was up on the site before any confirmation of the appointment of David Moyes and news confirming the reports didn’t come for a couple of hours after this was leaked. The leak was caused by United’s only official Twitter (@Manutd_PO).

The power of social media strikes again, showing how sometimes preparation for announcements can go wrong and lead to the unveiling of a whole campaign before its actually live. The app is still yet to be published on the Facebook page, so our guesses are… Who did they fire for leaking the information too early? After they spent so long searching for a Social Media Campaign Manager in December. 

Tuesday’s announcement led to unprecedented interest in Sir Alex Ferguson and his retirement, the Guardian via Twitter said they received the biggest ever day of traffic, even bigger than the Pope’s retirement!

The power of football. Biggest day ever for traffic on @guardian website yesterday (bigger than the Pope)

— Daniel Taylor (@DTguardian) May 9, 2013

YouTube Trends 

This week YouTube launched its Trends Map, which provides a statistical breakdown of the different kinds of content that are popular in the United States. The dashboard allows you to view statistics based on shares, views, city region, gender, and age. Lets hope they make this a worldwide feature at some point soon!

Solaborate – Social Network for Tech Professionals

This week saw a new social platform being released into beta, targeted at tech professional to interact with other tech professionals. Based on the early previews and videos/pictures we can see it allows professionals to share documents and presentations, publish questions, conference, chat, video and best practices.

Solaborate even allows for collaboration on the other social platforms such as Facebook, Google+, Twitter and LinkedIn.

If you’re interested in signing up to Solaborate you can request a Beta Invite here.

Viber Desktop

Viber is to challenge Skype’s dominance by launching a desktop app which would enable calls, texts and video calls.

Dubbed Viber 3.0 the desktop release is coinciding with major updates for Android, iOS and Blackberry versions.

Viber chief executive  Talmon Marco said;

People spend a substantial amount of time on their smartphones. However, a lot of that usage takes place at home or in the office, where they have laptops or desktops close by.

Bing using Klout as ranking factor

Klout has expanded its partnership with Microsoft by bringing its search results to the top of bing.

Questions that are put on Bing that have long been unanswered will be answered by ‘experts’ who are appointed by Klout ‘influencers’.

CEO of Klout Joe Fernandez said

People are starting to be interested not only in finding information, but also knowing where that information is coming from. When getting advice on how to take care of your garden, for instance, you’d probably much rather get advice from an influencer in the subject rather than someone who was just getting started gardening.

We know what questions people are asking, so we’ve curated the best questions and tied them back to the topics where people are influential.

Users could then +K with the answer if the answer was useful, adding to the experts Klout score.

SAScon

The keynote speakers for the upcoming SAScon have been announced. They are Clancy Childs and John Veichmanis.

Clancy Childs is a Google Analytics’ product manager and is in the know regarding the most crucial tool for marketers. John Veichmanis is Expedia’s VP for Global Paid Search.

SAScon co-founder Simon Wharton said

SAScon is about the accountable modern marketer, digital is at the heart of any modern organisation. Bringing together speakers not only of this notoriety but of this extreme calibre in such a high level conference. It is a real statement of intent from SAScon. 

SAScon is the perfect conference for both the client side agent and the in house marketer.

SAScon takes place on the 6th/7^th of June 2013 and tickets can be bought here.

That’s the end of the roundUP this week we will leave you with this funny VIne that we saw.  You can see more here

The post Digital RoundUP 13/05/2013 appeared first on PushON Ltd.

Now for some stas:

Cisco released a report showing the following figures:

Video is 1/3 of web traffic
In 2003 it will be 90%

A comscore report showed as many video streams are viewed on YouTube as searches are carried out (2 billion views, 2 billion searches)

24 hours of video are uploaded every minute to YouTube.

1/2 of all content uploaded to YouTube is rated or commented upon.

YouTube has now been re-engineered in HD quality and is rated the best on video quality by CNET (1080p quality).

YouTube now has around 1000 premium partners (including BBC Worldwide, C4, DIscovery, IPL, C5 and National Geographic). Their biggest partners are the record labels.

YouTube reaches people across the spectrum:

1/2 of all small business owners
1/2 of all mums online
1/2 of all movies goers
1/2 of all movies addicts

Attentiveness on YouTUbe is 1.5 times higher than on TV
Engagement with ads can be amplified ~140% over

Smart Phones

The average iPhone user views 3/4 YouTube clips per day
Android is up to 3 times that amount

Sharing

2/3 of YouTube users have received a clip from someone or sent a clip to someone.
10% of all of YouTube views were embedded on social sites.
Facebook is a bigger refer to YouTube than the home page is.

Site Improvements

Re-engineered the watch page of YouTube – making it more about the actual video. The star rating system has been removed, replaced with a ‘like’ or ‘dislike’ feature. Hidden a number of features, such as the ‘more’ data – information about the clip. Any site that refers a lot of audience to YouTube now gets a link back on the watch page.

Half of all YouTube video views are from people who have clicked a related clip on a watch page. They have made the related videos feature much more predominant; expanding the entire right sidebar to improve number of videos viewed.

YouTube now has a search volume tool to discover what searches people are searching for on the site.

Advertising

Promoted Videos was launched in November last year – has around 500 advertisers using it in the UK. People can place their promoted videos to display for certain searches, or tags, or on the actual watch pages. It’s usually quite a cheap method of promotion as not many people are currently running ads.

InVideo ads place your message around premium video content. InVideo ads get the best click-through rates bar none.

Pre-roll ads place your message inside premium video content. This is a highly effective way of advertising.

YouTube only sell ads against cleared content, so there is no worry of your ads appearing against inappropriate videos.

Take home point – Video is expanding rapidly, and YouTube offers a platform for businesses or just normal people to target the people looking for video. Even with a normal YouTube channel you can appear in natural searches on Google and other search engines to increase brand awareness and click-through rates to your own website. Highly targeted advertising can place your ads within specific content to attracted the relevant traffic you require to your website.

Video is essentially taking over the web – so ensure you are utilising it.

The post SAScon 2010 Keynote – Bruce Daisley (YouTube) – The Online Video Revolution appeared first on PushON Ltd.

Youtube advertising campaign

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The new feature called Hot Spots will allow video uploaders to see exactly what parts of their video are being watched, what’s being skipped and what’s being replayed. Hot Spots runs in a tab and plays alongside your video in YouTube, with a graph representing views/replays/dropouts in real-time. When a part of your video is ‘Hot’ it is being viewed or replayed a lot, however when it is ‘Cold’ users have stopped watching or have skipped to another part of the video.

So why is this information useful to content publishers? Now we can see where users are dropping out we can learn more about how to improve our videos, what bores people, what keeps people watching and what makes people turn off.

The post YouTube Insights gets Hot Spots appeared first on PushON Ltd.

“At the Rich Media Forum Manchester, we will be showcasing new ad formats and latest innovations from DoubleClick Rich Media. We will demonstrate how to get the best from DoubleClick TABS and DFA to create next generation rich media ads that drive results.

“The team from YouTube will also discuss how media and creative agencies can deliver rich media campaigns through YouTube to gain the maximum return.

After the presentation there will be a chance to meet the product, technical and sales teams to talk about rich media and of course enjoy some beers on us!”

Tech and Free Beer. What’s not to love. Places are limited so register your interest here

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The viral video has clocked up over 7,000 views in the short time it has been live.  It has proved to be controversial, as it has generated both encouraging comments and scathying one liners from the usual YouTube resident flamers.

Along with the video, the microsite offers the chance to win iPods and iTunes treats for Cheshire under 25 residents who can keep a clean licence and a crash free record for one year.

The competition also takes into account the opinion of friends.  It may shock some drivers who are unaware of their friends’ perception of how safe they are behind the wheel.

Some may say it’s jumping on the social networking bandwagon, but I think this social aspect with feedback and reviews from friends may bring up a conversation that would otherwise be left unsaid.

I’ve heard one of my own friends say “I drive fast, but I’m in control”, and have seen my other friends shake thier heads in disbelief.

It may just take an honest and uncomfortable comment from a close friend to get through to a young driver – unaware they are not as safe as they think.

So, if you’re young enough, safe enough and Cheshire enough, why don’t you see if you can win:

R8URM8 Road Safety Campaign

And if you’re too old, can’t drive or have any comments, let me know what you think on here or on YouTube.

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