This week we have another mixture of digital marketing news to catch up.

Microsoft Identify SEO And Copywriting As Essential Hard Skills

Microsoft Brand Studio have released a report regarding the trends that will define the next decade.

The trends identified as important for the 2020s have been based on a LinkedIn poll with 600 senior marketer participants.

Read more:  Here

Google Search Console Launches URL Removal Tool

The new tool can temporarily block URL’s from showing in Google, it shows outdated content and content that has been filtered by SafeSearch.

This gives users the ability to quickly remove content from Google search and see why content was removed due to third-party requests.

Read more: Here

Google Set To Expand Shopping Ads To Gmail

Google Ads is notifying advertisers that Shopping campaigns will soon reach Gmail users.

Shopping ads will begin to appear on Gmail from early March, including both Product Shopping ads and Showcase Shopping ads.

Read more: Here

Building Brand Awareness Through Amazon

In the earlier days of Amazon’s advertising platform, many advertisers focused on direct response adverting via Sponsored Product Ads.

Many advertisers are now using the platform to build brand awareness across display and search ads.

Read more: Here