Author Archives: Aidan O'Sullivan

Google Shopping: Why it’s importance to e-commerce PPC is only going to grow

Aidan O'Sullivan | May 24th 2018

Google Shopping has been a core part of PPC virtually since it’s inception. It hasn’t been without its controversies in recent years. For example, its […]

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PPC Predictions for 2018

Aidan O'Sullivan | March 7th 2018

A constant necessity in PPC is the need to monitor the changes Google and Bing make to their respective platforms. Changes to algorithms often go […]

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Google to Roll out AMP Landing Pages for Adwords

Aidan O'Sullivan | September 22nd 2017

Having run betas in May, Google has recently announced that businesses will be able to direct search ads to AMP landing pages from mid-September onwards. […]

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