Digital News Roundup (14/02/20)

This week we have another mixture of digital marketing news to catch up.

Content Marketing Tips And Tricks

With search engines favouring audience focused content more, value is shifting towards value- richer content factoring in AI and engaging visualisation vs  keyword- driven content.

Read more:  Here

Top SEO Experts Reveal Why They Love SEO

An insight into the reasons why top experts love SEO.

Read more: Here

Emerging Paid Social Channels

As the pool of social media platforms grows, can any of them compete with the giants of the social media world.

Whilst not all will reach the same heights of success, platforms such as TikTok are really building momentum with younger audiences.

Read more: Here

New Features For Microsoft Shopping Campaigns

Microsoft have announced that they will be rolling out some new functionality. This includes better ways to look at product groups across multiple campaigns, new automated bid change options and additional performance data for subsets of products.

Read more: Here