Digital RoundUP 08/07/2013

PushON | July 8th 2013

Murray wins Wimbledon


Andy Murray Wimbledon

If you missed the Wimbledon final yesterday (which I highly doubt), you would have seen the first mens British winner in 77 years since Fred Perry won it.

Murray was mentioned 120,000 times per minute at the climax of the final, beating the 116,000 per minute set during the Spice Girls’ performance at the London 2012 Olympic Games.

Murray’s Twitter following also saw an increase, gaining more than 131,000 followers over the day of the final, with a 20% increase over the Championships as a whole, reaching 1.9M followers.

It took under an hour for his celebratory tweet to get to get 77k retweets and favourites, sent an hour after his victory. The tweet currently has 90k retweets and 68k favourites, showing just how popular the win was.

On the Twitter UK Blog, they captured all the social events on Twitter and wrote a blog with Tweets per minute data and celebrities who congratulated him.

Spotter – The analytics tool that recognises sarcasm

Spotter Logo

Have you ever wondered whether someone has made a sarcastic comment towards you online? It’s hard to tell with so many different social and traditional media platforms, unless someone uses the hashtag #Sarcastic! They have now found the answer to measuring sarcasm by identifying sentiment with up to an 80% accuracy rate.

A French Company called Spotter, has managed to develop a tool that can analyse comments posted online and generate reputation reports for your online brand. The software created uses a combination of linguistics, semantics and heuristics to create algorithms that generate reports about online reputation. Clients to already sign up to the tool include: the Home Office, EU Commission and Dubai Courts.

Spotter’s UK sales director Richard May said the company monitored material that was “publicly available” in order to increase the accuracy rate from 50% five years ago to 80% at this current time.

One of our clients is Air France. If someone has a delayed flight, they will tweet, ‘Thanks Air France for getting us into London two hours late’ – obviously they are not actually thanking them,

Sky Deutschland

You’re on the train and after a long day you rest your head for some much needed rest, as your head hits the window a voice starts speaking in your head.

It sounds like something out of a sci-fi movie but this is could be standard practice in the near future. It works by using bone conduction technology and sound is passed to the ear via vibrations in the skull.

Advertising company BBDO who have trailed the technology said ‘we will start with the new medium as quickly as possible,’ however, the issue of whether this would annoy a commuter is yet to be seen.

There is potential for this to be used for passenger information like weather, train updates, music and everything in between.

How would you feel about this if you were travelling on the train?

£26.9m invested into Shazam

Shazam best known for its ability to identify any music playing and lead the user to a page to buy it has raised £26.9m via the world’s richest man Carlos Slim’s company America Movil. This is due to the UK based company looking to move into the Latin American market. The deal will see the app pre-installed on mobile devices sold in the region that are on the Movil network.

Since its launch Shazam has been used by more than 350m people, America Movil’s subscriber base is over 240 million over 18 countries and this will further widen the usage of Shazam.

Shazam now allows advertisers to link the app to adverts running on the TV which leads to users directly to the advertiser’s website directly.

Within 18 months we expect TV will significantly outperform the music side (of the business) and that’s part of this investment

Shazam executive chairman Andrew Fisher told Reuters.

FocusON: What Makes a Good Link in 2013?


Image from


This month’s FocusON topic is Link-Building, with a blog written by James Whitelock that can be found here.

That’s the end of the RoundUP for this week, we’ll RoundOff with this fail from Benadryl, with their ‘add a pollen hotspot’ tool – Someone had some fun with it writing the word ‘FUCK’ onto the map!

Benadryl Pollen Tool