Magento is a growing force in the world of eCommerce and with their continued investment into the Magento 2 platform, with its increased functionality and rich detailing, is sure to consolidate their position at the forefront of omnichannel retailing.
For some retailers, the ‘Open Source’ nature of Magento 2 may lead them to venture into developing a site for themselves. However, the expertise and experience that the right agency can offer to a project can prove invaluable, potentially saving marketing managers time, money and stress.
What should you look for when partnering with a Magento agency?
Like any working partnership, the chemistry must be right. Open and honest communication is fundamental to any successful project. But there are other factors that will determine the success of a new build. If you’re considering entering into a working relationship with a Magento Agency, the following tips may help you to forge a successful partnership.
Have a Clear Vision
Be specific about what you’re trying to achieve.
Map out the desired customer experience for your website and consider the moving parts that should make up the site.
• Are images important to your products and overall marketing strategy?
• Should there be a gift messaging capability?
• Would content on how to use your products or engage with the culture surrounding your industry encourage engagement and long-term relationships with customers?
Asking these types of questions and providing definitive answers at the start of a project will increase your chances of success.
A good agency will bounce off your ideas, help you assess the available options and determine what is achievable, but ultimately, it’s your business. You know your customers best. Take the lead and help the people you work with to achieve the highest possible standards of work by stating your expectations clearly.
Have a Budget and Know What You Are Paying For
It may seem an obvious point but it’s important to have a workable budget and to be clear about what you expect to receive for spending it. Having an unquestionable definition of what you are paying for is vital. Time spent quarrelling over vague or unspecified demands wastes time and creates unnecessary friction between the people working on the project.
Invest in Ongoing Support
Having invested so heavily in the creation of your website and the relationship you have built with the agency that provided it, having a constructive ongoing support mechanism is the best way to ensure long term success.
There are bound to be issues at launch. Managing orders, products, promotions and everything else that goes in the day to day functioning of business is likely to throw up the occasional problem that can not be accounted for at the planning stage.
In the long term, ongoing support will ensure that your issues are solved swiftly and without causing further issues by damaging the architecture of the site during repairs.