March ’19: The Month in Paid MediaMelissa Bramley | March 26th 2019
Google faces another fine from the EU, Amazon introduces video ads and Linkedin have tapped into Bing’s search data resource. Here’s the latest news from the world of Paid Media.
Google fined another $1.7 billion by the EU for ‘abusive’ AdSense publisher contracts
Google faces its third significant antitrust fine from the EU. This time the company was penalised $1.69 billion for abusive practices in online advertising involving publisher contracts surrounding AdSense.
Amazon to introduce video ads in the mobile-app search results report
Amazon is starting to roll out video advertising for smartphone apps. Currently, almost all search results yield a graphical ad unit at the top of the SERP. According to Bloomberg, video ads for relevant products will soon start to appear in those same positions.
LinkedIn taps Bing search data for interest targeting
Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn.
It looks like Google is looking to switch up the way it labels text ads again. Since February 2017 Google has used green text and a green border to show text ads from organic listings in search results. Now, it looks to be testing a simpler, more subtle ad label treatment.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar effect on the hotel booking market. Google Hotels offers all the functionality and tools of its competitors such as Kayak and Booking.com. It has the benefit of Google Maps and integration with Google Search results.
Google took down 2.3 billion bad ads and 1 million ad accounts in 2018
Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017, however, the number of advertiser accounts it terminated last year has nearly doubled from the previous year to nearly one million.
Sectors affected by this the most are addiction treatment services, ticket resellers and some local services such as garage door repair.