Socialising your eventPushON | September 20th 2012
Welcome to How to Socialise your Event, from PushOn and Pro.manchester. We will be live blogging the event in three main sections, bullet pointing the key elements. First up is Simon Wharton of PushOn with a quick intro:
“Welcome to the event and thank you to pro.manchester for facilitating this. If you have a tablet or phone, please turn it ON. This is about how we do things going forward – what does it do for us as businesses”
We have a #promansm – please use it if you can.
This isn’t the start of the event, it started last night. We’ve taken it digital using social media – creating a list. There is a list of attendees you can go and follow. All starts the interaction early.
Use social media to talk about this event, here to communicate about how social media can help with your objectives. The only way to do this is to immerse yourself in the medium.
One barrier is actual engagement with digital channels – best clients for PushOn are those who have immersed themselves. You have to personally become involved. Social media is great for brand confidence. Immerse yourself if you are a marketer or even a senior business leader.
What are events? What do you want to get out of them? If you have prepared all that literature and content you want to propagate this outside of the event. If you can push it out further you can get more credibility.
You can also build relationships and create synergy. Looking someone up on social media and then taking itit to the real world. If you participate meaningfully you can have theserelationships on the go. Social media empowers networking.
Also good for search if you have good content, good links – benefits all the way through. Live blogging this now is great for links and showcasing the event.
Dual screening – the tablets, phones etc are the focal point, the presenter or tv is secondary. If you’re a good enough presenter you embrace this. It is going tohappens anyway, so get on board. Widens the conversation. No issue with people dual screening during a presentation.
Whole range of different channels and content – blogs, microblog, video, photos, wikis, forums, geo-locator, podcasts.
1. 10 ways to involve and engage your audience
2. Social media event channels
4. A rough and ready workshop
So on with the first presentation.
1. 10 ways to involve and engage your audience
Presented by Nigel Hughes
Not here to explain techy stuff, just how to use social.
Concerned that if you’re having a conversation in a public space, couldnpeople say something nasty? If they want to say something nasty, they’ll already be saying it
People can be shy. Think they have nothing to say – people feel like this, can be nervous ofnetworking andthief follows through to social media.
They ran an event from a standing start. Way to do this was to use PR – did all traditional channels, but it also appeared online. The third element was social – pepole sharing this content in social media sites.
1. Tell press about the events and then make sure that it is shared socially
2. Set up a page, track attendees and share news.
3. Start asking for input – people to supply questions in advance. They can shape the event. Feel like you’re properly participating
4. Use social for pre-event discussions, not just questions. Can be LinkedIn, blog, Twitter.
5. Don’t just restrict yourself to your owned media. Ask people to blog about you and become advocates for your event. Take advantage of their social media connections
6. Exclusive offers and discounts – same as in real world, but it’s easily shareable
7. At the event itself, encourage people to engage in social. Makes people outside of the room aware of the event and AK themselves “should I have gone?”
8. If it moves photograph it, or better still video it. Creating social media currency – this is basically shareable stuff. Still talking about it because these items are still turning up. Think about slides too…
9. Encourage people to review your event and say as much as possible. Again, generates content which could be shared. All of this has been relying on others speaking for you.
10.Sweat your assets, be aware – your content is also your currency. How much should you give away? Give too much and people will think they can just find out about it via social. Hold a little bit back to entice people to attend.
All of the above never really led of sell, sell, sell. It was all about creating a conversation and discussion. Event was a success and achieved it’s aims
2. Social Media Event Channels
Gamification – concept to introduce at this point. Is the use of game mechanics to engage people in none game things e.g LinkedIn – “complete sections”
Facebook at events – think about audience, brand pages, friends, content, check-ins and brand advocacy.
Geo-locations are really great in terms of knowing where people are, you can go and join them and do business.
Quick and easy to set up events on Facebook. Needless to say, number of people who say they will attend may not. Be aware of this. More about propagation than bums on seats.
LinkedIn – good for getting speakers, but generally not as good for an event. It does integrate with Facebook and WordPress. Use as a tertiary platform
FourSquare – if you have foursquare, check in! Can say what you’re doing right there and then. Take a picture and show what you’re doing. All about rich content, location based
Need to know about wi-fi access. All businesses need to know about the infrastructure to make sure they can support the event. You should be giving away the wireless access. Once the infrastructure is in place, people will go there.
Google+ – social network Google has brought in. All about data – search is critical for each and every business. Wants data on you, Google+ gives you that data. Reads like a magazine, allows for segmentation and categorisation. Hangout is video conferencing which costs nothing. For events – started the night before, start getting traction
Now just been joined by Richard Gregory from Latitude on a Hangout! Couldn’t make thoh physical event, but can participate externally (and wear silly virtual hats!)
Nicky Wake from Don’t Panic
The channel she uses the most is Twitter -this is the channel they use the most.
#hastags are really important. Send it out well in advance and put it everywhere. Make sure people know about it and respond to it. Also monitor it during an event.
Don’t be afraid to use other people’s #hashtags – check it out with the owner and it’s a way to contact other audiences who are using similar #hashtags
Great events organiser – can spread your event worldwide in a matter of seconds. In terms of email, you have to work with huge numbers (still do this) but tweets can drive traffic more effectively. Get a RT from someone with credibility and you can see a huge spike. Get industry players to RT your content and the. Get some real traffic success.
– All use the #hashtag
– Use teasers about the event
– launch your event via Twitter and build a buzz
– tweet regularly (on a daily basis, but don’t spam)
– consider having specific accounts for specific events
– get your speakers / judges / panelists to tweet for you. Choose high profile people
– secure speakers and build relationships
– ask for RTs. People will do as they’re told!
– Always ask for delegate Twitter IDs before the event and share them via a list on Twitter. Got a network before the event.
– monitor and respond to questions, queries and complaints.
– build followers and follow relevant people
– RT relevant news around the event and establish yourself as an authority
– daily countdown to build excitement
During the event:
– Twitter wall, but with LIVE moderation! Especially with alcohol…!
– use hashtag and RT during the event
– have a dedicate person to tweet. They have to know their stuff and know the messages
– tweet important messages and quotes
– RT any complimentary tweets
– use it for Q&A to give to conference chair
– build followers and follow everyone in the room
– create a report of all the tweets from the event
– thank people
– ask for their feedback and grow network
– share content, but not everything
– RT any blog, video or pics
– announce subsequent events or key messages
Twitter wall: Tweet thing. Completely branded and has sponsorship slots available. Only displays last 10 tweets. Just pulls in tweets from #hashtag. Some people don’t like it being on when they are speaking, just check with them.