Teenagers and Social MediaPushON | January 15th 2016
Throughout this week at PushOn my time has been almost entirely dedicated to research about social media as well as some small things such as an introduction to blogging and an introduction to SEO. Social media is what most teenager’s lives revolve around. I can’t name one of my friends who doesn’t have Facebook or doesn’t watch YouTube. Although it sounds bad it’s true that social media provides a simpler form of human interaction. Over time social media changes massively, even in the past three years there have been dramatic changes in the different forms of social media used. In 2012 the most used social app among people my age was twitter. However, trends are different not only at different times but in different places. In 2012, the most used form of social media among my peers was BBM, whereas now it is YouTube. I conducted a survey among a small percentage of my form to see how much time they spend on social media and which they spend it on.
As you can see things like WhatsApp, BBM and MySpace e.t.c. have been almost completely phased out and replaced by newer platforms such as Instagram and Snapchat.
Another bit of research that I conducted among my friends was about the different social media platforms they have used in the last month and then I compared it to some research conducted by Mintel:
Even though the two sets of Data are only eight months apart, you can clearly see the rise in percentages of people using the different social media’s.
As I mentioned earlier, many forms of social media have been phased out and replaced by more modern platforms. Using google trends you can see how over the past few years their have been crossovers between the older social media’s and the newer ones worldwide.
(Pinterest vs BBM searches, January 15th 2016) (Red: Pinterest Blue: BBM)
(Instagram vs LinkedIn searches, January 15th 2016) (Red: Instagram Blue: LinkedIn)
Twitter is similar to Facebook in that it is used for more written updates rather than being picture based. Twitter is probably the most instant social media. By that I mean if you want to find breaking news it will be on twitter minutes before everything else as there are more constant updates. Twitter is also the hub for sports updates e.g. transfer news, so many people like it for that reason. And finally, one of the main reasons that I use it is to see just how embarrassing my Dad’s tweets are and decide whether he needs to take them down.
YouTube is the second most used social media in the world and the most used by people my age. It is unique in that it has an entertainment factor that the others don’t and watching your favorite YouTubers can offer a simple ans more instant alternative to TV. YouTube has over a billion users, almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours and generate billions of views. YouTube overall, and even on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. The number of hours people spent watching videos on mobile is up 100% y/y. YouTube is used for a variety of different reasons but the main ones are: It is the most entertaining, to watch YouTubers, funny fails and vloggers, to watch football compilations and to watch gaming videos. Furthermore, many people use it for their own channels. Running your own channel is fun to do and if you’re are successful a good source of income.
One more thing I would like to mention is social gaming. Social gaming accounts for a huge amount of the internet’s traffic. A new poll by the Pew Research Center finds that 80 percent of American kids between ages 12 and 17 have a game console. Social gaming is a fun and easy way to communicate and do fun things with your friends. For example, after I have done my homework the first thing that I do is go on my Xbox, join a party and a game and start talking and playing with my friends. Once again, although it may sound bad its true that social gaming like FIFA is an easier way to do activities with your friends that doesn’t involve too much effort. As well as this the BBC have recently said that they are considering televising competitive gaming which could be huge in terms of views especially from people my age. When I go onto YouTube the main thing that I, and most of my friends, watch is gaming. It is fun to watch especially if the YouTuber gives funny commentary. This could be a huge success if BBC , and any other channel that plan to televise this, advertise it right. Not only do they need to advertise it on their own TV channels but they also need to advertise on Games Consoles home menu’s and relevant YouTube videos as this is where you will find the people who would be interested in watching it. One more thing they could do is invite famous gamers such as the Sidemen e.t.c. to come and play as that would also attract attention.
Thank you for reading this summary version. If you want to read the full article on this post then go to: https://esports1404.wordpress.com/2016/01/15/social-media-for-teens/
Guest post by Louis McCarthy