Robert Scott is one of the UK’s largest designers, manufacturers and stockists of cleaning products. Primarily a B2B Business, their customers are spread across the janitorial market and include several high-street department stores.
In 2017, they approached PushON to discuss a digital transformation, wishing to engage in a process of renewal that would consolidate Robert Scott as market leaders for the foreseeable future.https://www.robert-scott.co.uk
B2B eCommerce involves more than the application of functional technology – a company’s website should spark and enhances customer relationships.
As with many B2B businesses, establishing and maintaining long term relationships is essential to Robert Scott. Rather than disrupt those relationships, our strategy enhanced them by exposing a view of Magento so that account handlers could work directly on the client account.
This ensures that orders are added to their purchase process. It also provided a means whereby we could significantly reduce transcription errors and simultaneously deploy functionality, improving access to customer knowledge and enhance basket size.
A Digital Transformation
This complex digital transformation project engaged with various teams across the business and with several third-party agencies. Having rigorous project management controls helped keep a very complex delivery in line with expectations and allowed for exploring necessary unknowns.
As with any complicated deployment, sufficient training is key to long-term success. This ensured that the systems deployed are used effectively, for the benefit of their clients and in the day-to-day running of the business.