PPC

All posts

Preparing For The New AdWords

Elle Williams | July 13th 2018

Google have announced that as of 10th of July 2018, they will be closing down the old AdWords to select advertisers. This will be rolled […]

Read More

Google Shopping: Why it’s importance to e-commerce PPC is only going to grow

Aidan O'Sullivan | May 24th 2018

Google Shopping has been a core part of PPC virtually since it’s inception. It hasn’t been without its controversies in recent years. For example, its […]

Read More

PPC Predictions for 2018

Aidan O'Sullivan | March 7th 2018

A constant necessity in PPC is the need to monitor the changes Google and Bing make to their respective platforms. Changes to algorithms often go […]

Read More

Google to Roll out AMP Landing Pages for Adwords

Aidan O'Sullivan | September 22nd 2017

Having run betas in May, Google has recently announced that businesses will be able to direct search ads to AMP landing pages from mid-September onwards. […]

Read More

Clicks and Mortar: Google Store Visits Explained

Alex Hogan | September 21st 2017

A report by IMRG found that UK eCommerce sales exceeded £130 billion in 2016, a 15% increase on 2015. According to Google, 90% of these […]

Read More

Advertisers: The Solution to Adblocking Might be Close to Home

PushON | March 8th 2016

Last week Culture Secretary John Whittingdale apparently said adblocking is akin to a “protection racket” and has made parallels with software, music and film piracy […]

Read More

Does Native Advertising Work?

Andrew Gorry | July 9th 2015

What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site. Native content matches the […]

Read More

Google Shifts its Mobile Focus to Paid Search

Andrew Gorry | May 14th 2015

We’ve heard a lot about the dubiously named “Mobilegeddon”, which worried businesses into thinking they were about to lose valuable search rankings when mobile-friendliness became […]

Read More

“These Aren’t the Androids you’re Looking For” – Samsung’s Cheeky Competitor Bidding goes Viral

Daryl Burrows | April 29th 2015

In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is […]

Read More

Let’s Put Paid to Brand Bidding Ignorance

Daryl Burrows | February 12th 2015

Following our first study into the relationship between SEO and PPC we’ve taken a closer look into a specific area of SEM strategy, the question […]

Read More

Digital Marketing Mix

Jenny Pearse | January 28th 2015

Planning and building the right online marketing strategy for your business must consist of a layered approach – very much like a baking cake! Get […]

Read More

Contact Us