In regards to SEO, a search query is the actual string of words and characters a user searches with a search engine like Google. Sometimes the term query is conflated with the term keywords, however, there is a subtle difference between the two: “query” is the real-world application of the term, the thing that was actually searched, whereas a “keyword” is the abstraction of that term that is targeted by marketers. For example, you might be trying to rank for the keyword “dress shirt”, but the query a user searches could be a range of things, including “shirt white”, “formal shirt”, “shirt for best”, and so on. These could even be misspelt as well.

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