Content marketing is an effective way of getting your business’s name associated with excellent, sharable material that can benefit your brand, your search visibility and your credibility. PushON has an award-winning pedigree when it comes to creating campaigns for our clients. Read on to find out how we can help put your name on people’s lips.
When you’re in business, encouraging regular social media users, bloggers and online publications to share and link to your website is difficult, if not impossible. People instinctively recognise naked marketing efforts and can be resistant or even hostile to them.
But there’s a loophole. People will often share useful, interesting, humorous, emotional or topical material that has moved them in some way. By creating original content that tells them something they didn’t know or that entertains them in some way, it suddenly becomes a primary source, and if it’s good enough, it will start to attract links and comments.
Content marketing campaigns can take many forms, but are usually:
Content marketing executions are designed to appeal to a certain demographic, and are normally at least tangentially related to the sector in which the business operates. Being related helps to inform the search engines that the sharing ecosystem is associated with the industry, and will therefore deem links more relevant and they will carry more weight.
For example, we designed an infographic for a car parts company that divulged the brands of car that had been searched for the most in each country. It was shared extensively amongst the motoring ecosystem and passed relevant links to the site.
Each campaign is the result of extensive research and analysis, where we ideate interesting concepts and assess its chances of success qualitatively and quantitatively.
PushON can create striking content marketing campaigns to help put your site on the map. Alongside organic SEO and paid search, it’s one of the pillars of digital marketing, and we’re experts at each. Let’s start a conversation about content marketing for your business.