What is Programmatic Advertising?
Programmatic advertising is a type of digital advertising that uses software and algorithms to buy and sell advertising space in real time through an automated process. It involves the use of technology platforms and data to help advertisers target specific audiences and optimize their advertising campaigns.
In programmatic advertising, we use software to create and manage ad campaigns that are targeted at specific audiences based on factors such as demographics, interests, and online behaviour. The software then uses data and algorithms to automatically buy and place ads on various websites, mobile apps, and other digital channels in real time.
How we use Programmatic
As a leading digital agency, we are dedicated to delivering bespoke programmatic marketing solutions that help businesses of all sizes connect with their target audience across multiple platforms including native, display, video, connected TV, audio, and in-game.
Our programmatic marketing services are designed to help businesses reach their audience where they are most likely to engage. Our team of experts work with you to identify the best strategies to optimise your campaigns, improve ROI, and increase your brand visibility. Our approach is data-driven and transparent, allowing you to have a clear understanding of the performance of your campaigns.
Here are some of the programmatic marketing services we offer:
Native Advertising:
We use programmatic technology to deliver native ads that blend seamlessly with the content of a website or app. Native advertising helps increase brand awareness and engagement by providing relevant content to your audience.
Display Advertising:
Our display advertising services leverage cutting-edge technology and targeting capabilities to deliver your message to the right people, at the right time, and on the right platform. This ensures maximum engagement and ROI for your campaigns. We use real-time bidding (RTB) to place your ads on websites and apps with relevant content.
Video Advertising:
Our programmatic video advertising helps you reach your audience through in-stream, out-stream, and video placements. We use data to identify your target audience and deliver your message at the right time and on the right platform. Our video advertising services help you to engage with your audience and drive both awareness and conversions tailored to your business KPIs.
Connected TV Advertising:
With programmatic technology, we can deliver ads on connected TV devices such as Roku, Apple TV, and Amazon Fire TV. Our connected TV advertising allows us to reach a broad audience and target specific households based on their interests, behaviours, and demographics. This helps to increase brand visibility, generate leads, and improve ROI for your campaigns.
Audio Advertising:
Our audio programmatic services leverage the power of audio to deliver your message to your audience in a way that is engaging and memorable. Our audio ads are designed to be heard on audiobooks, podcasts, and streaming playlists.
In-Game Advertising:
Unlock the power of in-game advertising and reach an engaged and influential gaming audience in an emerging advertising channel. Our in-game advertising services allow you to reach your audience when they are most engaged. We work to place your ads in games in a way that is seamless and non-intrusive, creating a positive user experience that encourages engagement and brand awareness.
Get in Touch
Want to discuss online marketing? Whether it is organic, paid or a blended approach our marketing team can help. Fill out the form to get in touch.
Alternatively, call us on 0161 820 7628.