If you’re looking to capture an audience with high purchasing intent, remarketing ads are an effective way of doing just that. PushON’s paid media experts can advise you on the type of remarketing will be most beneficial and rewarding for your business and objectives. Retargeting ad campaigns are an excellent way to connect with users who have already visited your site and tailor ad-copy to specific audience types to increase brand loyalty, as well as maximise returns. We’ve delivered successful results for eCommerce and lead generation clients in both B2B and B2C sectors. This is due to the different types of retargeting we incorporate within our bespoke marketing strategies.
Remarketing Types
There are different types of remarketing that we can implement and include as part of your paid media strategy. This will depend on which our team recommend to best suit your set KPIs and business type.
Customer Match
With your help, we can target specific individuals using email data (GDPR compliant) across the search or display network. Our paid media team will always work with you to ensure all information complies with Google standards.
RLSA
Numerous advertisers create remarketing lists for search ads (RLSA) campaigns to tailor ad copy to specific audience types. This also allows us to target broad or competitor keywords, as well as modify bids or ring-fence budget.
Google Display Network
Remarketing via the Google Display Network is highly visual and specific to user interest. This type of campaign helps re-engage lost customers via interactive HTML5 ads.
Dynamic Remarketing
Like traditional display network remarketing, dynamic remarketing goes a step further and allows you to show ads to previous site visitors that contain specific products and services that they have previously viewed.
Paid Social Remarketing
Similar to other ad platforms, paid social remarketing allows you to target and tailor ad-copy to specific audience types. We believe it is fundamental to incorporate this type of campaign within your paid social strategy to ensure your target audience have a customised journey with your brand, no matter how they’ve interacted with your brand.
For more information about how your business can benefit from remarketing campaigns, contact PushON’s paid media team today.
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