Businesses who embrace social media are rewarded with incredibly deep outreach. They can put their products and services in front of their customers as they flick through their chosen networks on the train, in front of the TV or at work.
Social Media is a Two-way Thing
As the name suggests, social media is about communicating – not broadcasting. The easiest social media mistake to make is setting up an account and filling it with a stream of adverts. If you want followers to stay, you need to interact. And for that to be successful, you must devote resources to it. Social media can be a fertile hunting ground, but use it wrong and you can expect the pitchforks to be sharpened.
Very Public Relations
Customers who experience bad service often take to social media to make a public complaint. Good businesses will already be monitoring their mentions and will be able to offer a response straight away. In fact, if you use feedback intelligently, it can help you to amplify your reputation. Complaints dealt with swiftly can be defused rather than being allowed to propagate. Responding positively to complimentary comments spreads goodwill. Showing your human side is never a bad thing.
Let PushON Manage your Social Media Accounts
PushON has a social media team populated by experts at maximising return on investment on the social networks. We understand how the major networks are used and can tailor a social media policy dependent on your focus – B2B, B2C or somewhere in between. We understand what is and is not acceptable on the various networks, and fine-tune the tone of all communications to make sure users notice and react positively to your online activities. Whether you are using social media to promote your content marketing, manage campaigns or run competitions, we know how to give you the maximum reach by using a blend of targeted social media advertising and our expertise in relationship building and social media analytics.
Social Media Consultancy?
PushON also offers a social media consultancy service that we’ve used on clients such as the Citizens Advice Bureau. If you’d like PushON to assess your current social media policies or to set a new campaign, please make contact today.