Splash About have two core markets: direct retail to the public; and trade purchasers (retailers and swimming clubs). But the site had a single user interface, which served individual shoppers reasonably well but was not appropriate for retailers and club organisers making large orders. Also, despite having a growing market, the company had a single UK setup that was making purchases complicated for international buyers.
PushON built a Magento Community Edition site for Splash About. It was a modernised, responsive site that retained the ability to put promotional material on the front page, which was proving useful. We took the opportunity to enhance credibility by installing an independent Feefo reviews panel.
The most significant development was the incorporation of two distinct sections with different appearances – one for general customers, another for logged-in traders. This optimised the experience for the way each party shops. The B2B ordering process was steamlined and enhanced; for example, traders can see the amount of stock available, whereas this information is hidden from retail customers.
We divided the retail site into three localised store-fronts, UK, US and France, the company’s core markets. The site detects users’ location and adjusts for language and currency automatically.
Finally, we set in train an ongoing relationship through a complete marketing operation (paid, social and organic) plus tech support. Both elements keep the site not just up and running but also thriving.