Totum (NUS)

The National Union of Students (NUS) has offered support and guidance to University attendees since 1922. As well as serving the 7 million members in its organisation, NUS has a rich and proud history of inciting positive change in politics and higher education.

In 2017 NUS-Extra launched a re-branding campaign for their student cards under a new guise, TOTUM. This would include the launch of a new website and domain, new cards and an accompanying app. The client approached PushON to research, plan and help support the TOTUM card launch via a paid media campaign



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