Brandon Hire Station Case Study

Brandon Hire Station is a division of VP plc and is a leading provider of tools and rental products to the construction, home and industrial markets, operating out of over 160 trade centres nationally, and through its website. Their customers span from the occasional DIY’er to house builders and national clients.


Brandon Hire Station’s website, (originally called Hire Station) was in need of replacement, having been sitting on a legacy platform for many years. The current website was proving increasingly obstructive in allowing the BHS team to grow the website commercially and maintain operationally.

Therefore, a brief was issued to find the most suitable website platform and systems integrator to go to market with – their objective being to offer the simplest and most effective tool hire website on the market. They wanted a platform to help them scale, leapfrog their competitors, and improve operational efficiencies. The remit required integrating seamlessly with their in-house ERP system, plus maintaining website ranking positions they had achieved to date, whilst offering autonomy to grow rankings more easily.



PushON proposed that Brandon Hire Station adopt Adobe Commerce Cloud (formerly Magento Commerce) with PWA (Progressive Web App) technology to provide them with a scalable, flexible solution that would facilitate ease of use and growth. Its combination of out-of-the-box B2B suite functionality together with customer-specific user journeys for their different customer types and rest API capability to integrate with their in-house ERP were but a few reasons why this was the right solution.


PushON and Brandon Hire Station’s teams began the project with a series of specification workshops, clarifying the business and functional requirements for the new website. This included critically specifying the integration of BHS’s in-house ERP system with Adobe Commerce using PushON’s bespoke SaaS-based bridge, requiring close consultation with BHS’s IT team. Further specifying also centred around bespoke requirements for their business, including configuring Adobe Commerce as a headless platform whilst adopting PWA capability for those customers working on-site – being able to view the website and catalogue offline.

PushON additionally built a number of custom modules for the project to facilitate custom requirements for Brandon Hire Station specifically around the hire process, pricing, and more.