Claro Money case study
Claro Money is a financial coach and community to help you make smarter decisions when investing your money. The Claro Money app allows you to create a personalised plan and matches you with financial coaches to assist you on your financial journey.
Claro Money approached PushON in mid-2020 with an extensive project remit to provide both development and digital marketing services for their fintech mobile app launch.
Naturally, the focus of activities for this project would shift over time as the app moves from pre-launch, to launch and beyond. PushON worked with the Claro Money team to formulate a strategy leveraging the established See, Think, Do, Care framework which resulted in being appointed to deliver an engaging and user-focussed website, search engine optimisation and paid media.
Utilising the See, Think, Do, Care framework PushON first delivered a lead-generation website using the WordPress CMS (Content Management System). The website functionality and development focussed on providing useful & engaging content to attract users to the website; incorporating podcasts and guides. Key features of the website include:
- Drag & drop page builder
- Podcast integration
- Discourse integration
- MailChimp integration
Solution: Digital Marketing
During the first phase of the Claro Money project several KPIs were established and agreed for the marketing campaign. It was determined that a mixture of PPC, Paid Social, Content Marketing and Technical SEO would be required to meet the agreed KPIs.
PushON’s Paid Media team set about developing and deploying a paid media strategy across both PPC and Paid Social channels. The Content Marketing team developed a thematic sitemap and worked alongside Claro’s own copywriters to ensure that the new website content was on-point, readable, optimised and of course indexable. The Technical SEO team embedded themselves within our development team to ensure that the website was complaint with search engine standards.
The results speak for themselves. CPA (Cost Per Acquisition) targets were ahead of objective by 47%. Engagement for acquired leads through email marketing was 66%, ahead of industry average of 21%. Display advertising engagement rates were over 2x industry average, and Twitter ad CTR (Click Through Rate) is over 50% ahead of target.