It’s time to turn to TikTok

It’s time to turn to TikTok

It's time to turn to TikTok The increased cost of advertising means you need to be smarter with your spend We discuss how TikTok might be an opportunity to reduce your adspend and realise healthy returns as costs spiral for more traditional paid media channels. Why...
Apply Google Ads recommendations as an experiment

Are Broad Match Keywords Taking Over?

Are Broad Match Keywords Taking Over? Is it the End of Keyword Match Types? It’s no secret that Google has been planting a few broad match keyword seeds recently, and while it hasn’t always gone down well with advertisers, we can’t help but speculate what the future...