The eCommerce Revolution: Talking D2C

There are so many benefits of going direct-to-consumer! Businesses know their own products better than anyone else, which puts them in the perfect position to be able to sell them. It allows brands to have full control over their brand story and image, as well as any brand messaging, communications and consumer engagement. This gives brands an open line of communication with customers and allows them to learn more about who engages with them, building stronger brand loyalty.

Similarly, D2C gives brands better access to valuable customer data, allowing greater insight into consumers’ behaviour and buying habits. These insights help brands to better align their products and positioning with the consumer’s wants and needs.

Cutting out the middleman, such as wholesalers or retailers, also improves profit margins – definitely a bonus! It’s worth remembering, D2C eCommerce isn’t just for start-ups looking to avoid legacy retail and big overheads – it’s there for all brands that are looking to drive preference, loyalty and repeat sales.

Although I believe the barriers are relatively low, you must remember you’re competing against retail giants like Amazon, which have already established a huge customer following. So, from my perspective, the biggest challenge for newly-D2C brands is the shift of responsibility in distribution – without large resellers to support your brand, you have to work even harder on making sure that your brand stands out.

Plus, you’re also responsible for fulfilment, packaging, returns and warehousing, on top of everything else. Building your online presence is tough, requiring a lot of time and dedication, plus more focus on marketing – that’s where having an agency like PushON can help.

Without a shadow of a doubt, Magento would always be our recommendation as an eCommerce platform. It boasts a wealth of functionality to help ease the transition to D2C, giving you the necessary tools to create engaging customer journeys and personalised shopping, allowing you to build out a fully omnichannel shopping experience.

PushON has developed DEMAND alongside Magento, a package that uses Magento’s native eCommerce functionality to allow brands to get to market even faster – in fact, you could be live within just a matter of weeks.

We’re the Magento masters, so if you’re looking to create a unique brand experience to give your consumers even more reason to choose you, PushON is here to help bring it to life.